FOR IMMEDIATE RELEASE
SAN ANTONIO, TX (February 1, 2007) VP Racing Fuels, industry leader in the manufacture of racing fuels and other performance products, today announced it will offer a contingency program for Lucas Oil Late Model Dirt Series competitors for the 2007 season. With the program, VP will award a $100 product certificate to the highest finishing VP-powered driver in each race. At the end of the season, the winner of the most awards will receive five (5) 54-gallon drums of Late Model PlusTM, VP's premier fuel for dirt track racing.
"VP has been a major and consistent supporter of racers for more than 30 years, through contingency programs and other sponsorships," said Steve Scheidker, VP's Director-Marketing & Communications. "With this contingency award program, we want to reward the loyalty of those racers who use VP fuels and help defray some of the costs involved in following a series. In recent years, more and more Dirt Late Model racers have come to appreciate the extra horsepower and cooler operating temperatures to be gained with VP's fuels, particularly Late Model PlusTM. For those racers who haven't experienced the VP difference yet, hopefully this program will provide an incentive to try us out."
VP's program will be effective with the first Lucas Oil Late Model Dirt Series event scheduled February 5 at East Bay Raceway Park in Tampa, FL. To be eligible for the awards, drivers must:
· use VP fuel
· prominently display a VP Racing Fuels 5"x7" decal on both sides of their car, and
· display no decals for any competitive fuel company
· not have a full sponsorship with VP.
"Any nonsponsored driver or drivers on partial VP sponsorships will be eligible for the program, while drivers on full VP sponsorships will not," Scheidker explained. "We want to spread the support around and help those drivers who need it most."
"Because the Lucas Oil Late Model Dirt Series has an exclusive agreement with its Official Fuel sponsor, it precludes us from working directly with the series to administer this program," continued Scheidker. "So we'll manage it ourselves, and ask racers simply to work with us as we confirm winners and disburse awards." Questions regarding details of the VP Contingency award program can be directed to Cheryl Roemer at 210-635-7744. Questions regarding how to obtain fuel for Lucas Oil Late Model Dirt Series events can be directed to the appropriate VP regional distribution centers, each of which is listed on its website at vpracingfuels.com.
VP Racing has manufactured the best fuels for motorsports since 1975. It currently produces more than 60 unique blends, fueling champions in virtually every racing category and class -- from drag racing, circle track and road racing to motocross, off-road, off-shore and even airplane racing. In race venues not controlled by a fuel rule, VP consistently fuels more winners than any other American fuel company. VP's fuels have earned a reputation for superior power and consistency - as illustrated by the NHRA Pro Stock Champions who have made VP their fuel of choice for 30 consecutive years, a record unmatched by any major sponsor in the industry.
VP is the Official Racing Fuel of NHRA Championship Drag Racing, as well as exclusive and/or official fuel supplier for Champ Car Atlantic; Best in the Desert; Championship Off Road Racing (CORR); National Mustang Racing Association (NMRA); and Star Mazda, among many others.
In addition to fuels, VP's product line includes performance chemicals, specialty lubricants and traction adhesives - each designed to produce the most power and best performance in their respective racing applications. More information can be obtained from VP's website - vpracingfuels.com.